The Leading Antique
and Vintage Rug Company
since 1965


showing 61 - 75 of 190 post(s)

Old Rugs

08-26-2011  |  By: ESP |  (0) Post comment »  |  Read comments »
Old Rugs

Persian Rugs as a Commodity

08-25-2011  |  By: ESP |  (0) Post comment »  |  Read comments »
How the Persian rug trade works

Persian Rugs Once and Again

08-22-2011  |  By: ESP |  (0) Post comment »  |  Read comments »
Persian rugs as the cornerstone of culture

Persian Rug

08-20-2011  |  By: ESP |  (0) Post comment »  |  Read comments »
persian rugs

Persian Rug Commercials

08-19-2011  |  By: Azaad |  (0) Post comment »  |  Read comments »
Persian Rug Commercials
Modern day television commercials are half ingenius, half really frightening in all their efficiency. They use all the tools of recent psychology and neuroscience research to make their product look as appealing to you, the customer, as possible. It is actually almost mind control, sometimes, they are so good at this. They use the right sounds and colors and phrases so that you associate their product with positive emotions and ideas.
Persian rug commercials are really no different, except that there are no massive Persian rug companies that have enough money to really buy the best in the business. Since  rug shops tend to be more family-run and smaller businesses, they tend to stick to more traditional, and more honest, forms for advertising. Mostly they consist of the owner of the shop trying to tell you how nice their products are and what good deals they have, and you should come on down.
I'm torn, because part of me would like these companies to use slicker ads; they could probably make more money and sell more rugs that way. And such commercials are generally much more pleasant to watch on TV. at the same time, there is something rather charming about the small, local, honest ads that exist now.
The same goes for print ads and billboards. Smaller companies tend to use lower quality but more straightforward advertising. At least they are not trying to trick me into buying something that I do not really want or need in my life. I hate it when advertisers do that.
In fact, that's sort of the point of the hit show Mad Men, which is about of advertising professionals during the 60s.

Rug Life

08-18-2011  |  By: ESP |  (0) Post comment »  |  Read comments »
Rug Life

    When you think of antique rug, you probably picture the shapes and patterns that are common for Persian rugs. That's because the art of carpet and rug-making has always had its epicenter in the rich culture and history of Persia, or modern-day Iran.
    The major turning points in this history usually have to do with various royal dynasties in the area. For example, at the dawn of the Achaemenian Dynasty, when Persia conquered Sardis and Babylon in the 500's BC, we know that nomads were using the technique of knotted carpets. It was when the modern-day function of a carpet as both functional and artistic came to be. In fact, it is said that Emperor Cyrus of the early Achaemenian period brought the art of rugs to his court, and his tomb was filled with dozens of precious rugs.

    Seven hundred years later, the Sassanid dynasty oversaw another carpet renaissance. Emperor Heradius brought with him many different carpets and ancient rugs back from his conquering of Ctesiphone, the capital of Sassan.  This treasure trove of carpets included the "Spring Time of Choseroes", a gorgeous, wildly famous garden rug that beautifully depicted springtime. This Persian rug brought the warmth of a springtime garden to many a wintery court over the next centuries.

    And when Persia fell under the rule of the Caliphs of Baghdad, history of production of knotted rugs sort of slips off the map. Since they were ruled form afar, it's doubtful that the high-class works of art that were seen in earlier, Persian-run eras were produced.
    From this period through various occupations by Arabs, Turks, Mongols, and others, carpet-making again returned to the nomads. Not to say that no works of artistic value were created, but they were simply not publicly acknowledged, nor did the art have the acclaim it did in previous golden eras.

Persian Rugs and Smuggling

08-11-2011  |  By: ESP |  (0) Post comment »  |  Read comments »
Persian Rugs and Smuggling
Although there is obviously nothing clandestine inherent in Persian rugs, they have often been used in fiction and in reality throughout history as a means for transportation of contraband. A rolled up Perisan rug delivered Cleopatra to Julius Caesar in Egypt. Rolled up carpets make useful tools for smuggling drugs and other goods.
Smuggling is tough to do. You need to know the right people and have good connections, and you need to be trying to move the right kind of products, the kind of thing that in high enough demand so you can get a lot of money for it. The main thing about the black market is that it provides good and/or service that cannot be obtained (or easily obtained) thorugh legal means. In most places, that's weapons, drugs, and maybe some other weird things. Like organs.  Or illegal computer or self-enhancement technology.
Han Solo was a smuggler. He is but one of the many famous and super awesome smugglers throughout history. He made his living in the seventies, smuggling illegal droids and actually we're not really sure what else. He worked for Jabba the Hutt, though, so you know it probably wasn't anything that might be talked about in polite company.
Han Solo gave smuggling its star studded, glamarous reputation but really the work is pretty grungy and difficult. Many methods for smuggling are not as nice as a rolled up carpet, and quite dangerous. Innocent bystanders often get unfortunately involved and then injured, like in Mexico right now.
Smuggling is actually easiest in the context of an entire gang, instead of just freelance. If you have an entire infrastrucure manned by people who are pretty good at doing their specific step in the process, the whole thing can go a lot more smoothly. You have your person who obtains the good, the person who appraises the goods, the person who is in charge of transporting them, all of that person's minions, and the person in charge of selling it either to the buyers or the distributors if we're talking wholesale. It's a complex process.

Persian Rug Sales Drop in Summer

08-04-2011  |  By: ESP |  (0) Post comment »  |  Read comments »
Persian Rug Sales Drop in Summer
For some reason, as far as researchers and observers can tell, a whole lot of people really tend to associate antique rugs and Persian rugs with colder months. Especially in places like the East Coast and more Northern areas, there is something "wintery" about rugs. Mayeb it has to do with the stereotype of a warm rug before the hearth, or fireplace. A place to curl up when the fire dims low, maybe holding a wine glass as rain or snow falls outside. There's definitely an aspect of warming to rugs, because they are insulating.
In fact, area rugs were originally designed to keep a cave, hut, or tent warm for its nomadic inhabitants when it was cold outside. That was their primary function, evolved from animal skins that used to serve the same purpose. Rugs emerged out of a very practical need to keep warm, and only later became aesthetic and artistic expressions.
Therefore, it is common knowledge amongst most dealers in areas with seasons that colder weather tends to increase sales, and summer months show a slight dip in popularity of rug stores and the like. This is probably because people are on vacation in the summer, not thinking about renovations or home decorating. And of course the subconscious thought that rugs are for warmth, and June, July, and August are all already hot enough on their own without any help from insulating floor coverings.
The realy curiosity is that this trend continues even in places that lack a very defined change in seasonal temperatures, like Southern California. Despite the lack of snow or even very cold rain, Southern California follows the trend of a slight dip in sales in the summer months.
Maybe summer is just a messy, sandy, casual time, and rugs seem like the opposite of conducive to being messy sandy and casual.

Antique Rug Pricing

08-02-2011  |  By: ESP |  (0) Post comment »  |  Read comments »
Antique Rug Pricing

The antique rug industry is a world in which rich history, function, and style collide. Trying to figure out fair pricing and good quality in that mix of goals can be tricky. Age is not necessarily the sole indicator of what you should be paying, as much as we'd like to think "oh, the older, the better!" For example, the nineteenth century actually produced Persian rugs that are almost priceless, while many older works were not of such high quality. The material used is also not always a straight indicator- a wool isn't always inferior to a silk. It is a combination of materials, craftsmanship, style, and design methods that contribute to that aspect of price determination.

And of course, individual aesethics and simple supply and demand also alter the prices. Therefore, rarity and current trends will also cause prices to fluctuate over time, sometimes almost nonsensically. What might be all the rage this year (thanks, perhaps to a celebrity endorsment) might be pass by next season.

 Antique rugs are odd in that they are a functional piece of furniture, art, and a financial investment all rolled into one. It requires an experienced, smart, and resourcesful rug dealer to get the prices his wares deserve, and find the right pieces for customers at reasonable prices.

Antique Rugs for your Home

07-28-2011  |  By: ESP |  (0) Post comment »  |  Read comments »
Antique Rugs for your Home
SO what exactly is it that a really good antique rug can do for your brand new home? It may not seem like a lot, but actually small details like rugs can actually add a huge amount of atmosphere and charm to a room. A nice rug is pretty key for pretty much all interior design: very few rooms look good with bare floors. A nice antique rug is responsible for defining, complementing, emphasizing, or playing down whatever else is going on in a room. It can temper colors taht are too intense and make them look classy, or it can spice up a room that's mostly white.

    One of the first concerns with buying an antique rug or area rug is sizing- this can't be emphasized enough. Too large and it won't fit, or will dwarf the rest of the room. Too small and it will slide around and/or look silly. Measure your space.  The biggest you want to go is about 24 inches (or two feet) away from each wall, but of course you can go smaller.

    In fact, you can use a rug that is half the surface area of the room's floor to create what is known as conversation groupings. Place an area rug under a gathering of couches, chairs, and  a coffee table to make a sort of 'mini' room within a room. In this case, there should be no more than one or two extra feet of carpet extending beyond the furniture in any direction.

Persian Rug Decisions

07-26-2011  |  By: ESP |  (0) Post comment »  |  Read comments »
Persian Rug Decisions
When you are going out to buy yourself a brand spanking new (isn't that ironic?) antique rug or Persian rug you're going to buy. Obviously one of the most exciting aspect is choosing colors, patterns, motifs, and general aesthetic properties.

It's fascinating how we can all flip through many samples and have a pretty clear idea in our minds of what we like and what we don't like, even if we don't really have much expertise on a subject.

One thing people don't tend to consider as carefully, though, is the type of material their Persian rug is made of. This can be almost as important as what it looks like from far away, because the material will determine the feel of your large antique rug, how long it will last, the pricing, what rooms or places it will look best in, and how you will have to care for it.

For example, all-natural materials tend to fetch a higher price than more modern manufacturing materials.  But natural fibers like wool, cotton, and grass look fantastic.

Wool is all-around a great choice because it's very durable, resistant to pressure, and can be very soft. It's also fairly easy to clean. It might be a tad more expensive, but well worth it. Cotton rugs are definitively less hardy than wool, but they do very nicely as smaller rugs.  Grass rugs aren't always available, and when they are, they usually have pretty limited color choices. But they certainly add a sense of authenticity to a room, and can add a lot of spice to a room. They are not particularly stain-resistant or easy to clean, though.

More synthetic materials tend to be cheaper. For example, nylon is a great material because its durable, cleans well, and holds color extremely well, allowing for a vast range of possible patterns and designs. It's also hypo-allergenic, and pretty resistant to infestations.

Olefin polypropylene materials are very lightweight and super strong- they will last quite a while. They're probably the cheapest, and can even endure being placed outside. Thy do tend to be pretty flat and coarse, though, and wear out more quickly than either nylon or wool rugs.

Polypropylene/Olefin: Polypropylene, also known by a brand name of Olefin, is lightweight, durable, strong and inexpensive.  Olefin rugs are the least expensive fiber for rugs, and it is not only used for interior floors, but outdoor area rugs as well.  Olefin tends to flatten more than a nylon or wool rug, and while its durable, its not as stain-resistant and long lasting as wool or nylon rugs.

Persian Rug Dictionary

07-22-2011  |  By: ESP |  (0) Post comment »  |  Read comments »
Persian Rug Dictionary
So you're in the market for a new Persian rug. But there are so many things to keep in mind. These rugs have a rich history, a complex production process, and many complicated parameters for making a decision. In order to intelligently discuss your preferences and make your decisions about buying a rug (especially from a specialty dealer) you're going to need to have mental access to all of the important words and lingo associated with this ancient and modern industry.
For example, if you really stop to think about it, you probably would not want to go and try to buy a brand new car without first understanding what horsepower is, so that you can know how much of it you want and how important that parameter is to your overall decision. You wouldn't try to settle on which car is the best without first investigating their safety ratings and airbag systems, to make sure they are to your liking and up to standard.
It is much the same with antique rugs. If you are planning to make a fairly significant investment in a lovely, classy, cultured addition to your home, you should probably know the main points about the product you are buying. It is not enough to just know you like how it looks. You're going to want to know the thread count, the weave pattern, the durability of your rug. How you'll need to wash it, how likely the colors are to fade, how soft or slippery or rough it is going to feel. What the cultural significance may or may not be for the symbols and colors and patterns that are used in your new rug. You might think that's not terribly important, but let's say you are against the subjugation of women. You don't want a rug in your house that harkens back to a legend that features spousal abuse. Or, maybe you are really fond of the imagery associated with epic battles, and are interested in that time period. You can be sure to get a rug to suit your eclectic tastes.

Antique Rug Culture

07-19-2011  |  By: ESP |  (0) Post comment »  |  Read comments »
Antique Rug Culture
Some interesting facts about where antique rugs come from.

Persian Rugs

07-14-2011  |  By: Erica |  (0) Post comment »  |  Read comments »
persian rug ideas

Persian Carpets and Weather

07-13-2011  |  By: ESP |  (0) Post comment »  |  Read comments »
Persian Carpets and Weather

An old fashioned snow cleaning:

It's important to put the oriental rug outside in a protected unheated location for several hours or overnight so that the rug is the same temperature as the snow.

The best time to do this is when it's quite cold and dry out. The snow should be dry, not soggy.

Rather than rubbing the face of the rug with snow, place it face down on an area of clean snow and use a broom or the back of a rake to beat it lightly but vigorously. You want to create a lot of vibration without mashing the rug down into the snow.

When you're tired of beating the rug, flip it over and you'll be *amazed* at how much dirt was left behind. You can start with a thoroughly vacuumed rug and still get amazing amounts of dirt and broken off wool fibres out of it (the dirt cuts the wool fibres--up to half the dirt you get out of a wool rug is actually broken fibres).

Flip off the excess snow either by very gently shaking it or by holding it up while someone else beats the back. If you shake the rug, don't be like boys in a locker room! The shaking motion should barely move the rug, just enough motion to make it shimmy gently. Hard flipping can actually damage the rug.

Move the rug to a clean spot and repeat.

When you've run out of energy or run out of clean snow, hold up the rug and have someone gently beat the back of it to get as much snow as possible out of it.

Take it back to the protected area and lay it out to let the rest of the snow sublimate out of the rug. Sublimation refers to a process that a substance goes through when it turns from a solid (snow) to a vapor (ice) without going through a liquid phase. This only happens in cold, dry weather.

Take the rug back in the house and let it warm up to room temperature before you reposition it.

It will look beautiful Somehow the dry snow treatment intensifies the colours and makes the rug look brand new again.

I have a friend that knew a lot of Europeans with Persian, oriental rugs and this is how they cleaned them:

Put them out in a rain storm - the harder the rain the better, then dry in the sun. You can hang them over a deck railing or something.

I tried this with a Sarouk and it worked so beautifully (took out pet odors, too) so now that is how I clean my wool and non-wool area rugs.


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