The Leading Antique and Vintage
Rug Company since 1965
 
 
 

Persian Rug Commercials

08-19-2011 / By: Azaad

Persian Rug Commercials
Modern day television commercials are half ingenius, half really frightening in all their efficiency. They use all the tools of recent psychology and neuroscience research to make their product look as appealing to you, the customer, as possible. It is actually almost mind control, sometimes, they are so good at this. They use the right sounds and colors and phrases so that you associate their product with positive emotions and ideas.
Persian rug commercials are really no different, except that there are no massive Persian rug companies that have enough money to really buy the best in the business. Since  rug shops tend to be more family-run and smaller businesses, they tend to stick to more traditional, and more honest, forms for advertising. Mostly they consist of the owner of the shop trying to tell you how nice their products are and what good deals they have, and you should come on down.
I'm torn, because part of me would like these companies to use slicker ads; they could probably make more money and sell more rugs that way. And such commercials are generally much more pleasant to watch on TV. at the same time, there is something rather charming about the small, local, honest ads that exist now.
The same goes for print ads and billboards. Smaller companies tend to use lower quality but more straightforward advertising. At least they are not trying to trick me into buying something that I do not really want or need in my life. I hate it when advertisers do that.
In fact, that's sort of the point of the hit show Mad Men, which is about of advertising professionals during the 60s.
 
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